SEARSTYLE
Searstyle project, conceived in collaboration with Russian-American artists Komar & Melamid, attempted to bring this long ignored American visual language back into contemporary design.
We discovered that Sears catalog offered a selection of furniture components as replacement parts for their own pieces. These furniture parts were ordered and shipped to our studio where we put them together in new, unexpected juxtapositions into specially designed structural frames.
In February 1992, Searstyle Furniture had a first public presentation at Full scale Gallery in New York. At the same time, Komar & Melamid had exhibited Searstyle Art at the Ronald Feldman Fine Arts gallery.
By 1993, Searstyle furniture was featured in over 100 publications in American and international press.We have applied methodology of Searstyle to many different design fields, from furniture and jewelry to clothing and architecture. Most pieces never went in production, and only a selected few were made to order. Designs for many other items have remained at proposal stage.
