COOPER HEWITT MUSEUM SOUVENIR PROGRAM
From the outset, Cooper Hewitt Museum asked to focus the souvenir program on the image of the museum’s building, the historical Carnegie Mansion. Victorian architecture of the mansion has been a difficult fit with the language of contemporary design. To that end, we’ve rendered the building façade as a giant digital emoticon, entirely out of keyboard symbols and punctuation marks.
This graphic treatment brings the language of the 19thcentury building straight into the twenty-first century, closer to sensibility of the young generation of museum visitors. The flexible graphic icon can assume many different mutations and updates, depending on the fonts used.
